Brand identity design people remember

Every identity we make starts as pencil sketches you can see and react to before any money goes into polished artwork. Seeing ideas early means you choose a direction with confidence, and we spend our time refining the right idea instead of perfecting the wrong one.

It is also how we have worked since 2009. More than 500 brands later, the sketch is still the fastest way to agree what a brand should feel like.

A logo on its own is not a brand. We design the full system around it: colour palette, typography, illustration or photography style, iconography, layouts and the small rules that make a brand recognisable even when the logo is not on screen.

Then we put it to work on the things you actually use: packaging, signage, company profiles, social media templates, presentations and your website. Everything is delivered with guidelines your team and other agencies can follow.

Packaging has a few seconds to be noticed and understood. We design structure, labels and whole product ranges that stand out in their category, read clearly at a distance and survive print and production. Tea, food, beverage and consumer brands are a large part of our portfolio.

Brand guidelines often end up as a PDF nobody opens. We write ours to be used: short, visual, with clear examples of what to do and what to avoid, and ready-made templates for the things your team makes every week, such as social posts, presentations and sales documents.

For larger organisations we build the identity into a design system with shared components for your website and apps, so designers and developers use the same building blocks and the brand stays consistent as more people work on it.

Sri Lankan brands often need to work in English, Sinhala and Tamil, on a supermarket shelf and on an export pallet. We design bilingual and trilingual logotypes, local packaging that meets printing realities here, and identities that look at home in Colombo and in overseas markets.